COM with Me, Be the One in the Room Making the Difference!

The Department of Media and Communication (COM), City University of Hong Kong, is delighted to invite you to the fifth lecture of the Media Leadership & Innovation Lecture Series: COM with Me.

In today's rapidly evolving digital landscape, content creators are redefining the media industry through personal branding, platform strategies, and innovative content production. This inspiring session will explore how creators can turn content into career opportunities, build sustainable personal brands, and navigate the opportunities and challenges across different social media platforms.

The lecture will be hosted by Prof. Dorian Ho, Adjunct Professor of COM and renowned fashion designer, who will moderate a sharing session with two distinguished industry professionals:

• Ms. Fiona Lau, Chief Technology Advisor, JVD Talent
• Mr. Benedict Yuen, Renowned Travel Program Host and KOL

Together, they will share practical insights into:

The Creator Economy and emerging career opportunities

• Choosing the right platforms for content creation and audience growth
• Building and managing a personal IP (Intellectual Property)
• Personal branding strategies across social media platforms
• Transforming passion and creativity into professional success

The event details are as follows:

Date: 28 October 2026 (Wednesday)

Time: 2:00 – 4:00 pm

Venue: LI-6376, Li Dak Sum Yip Yio Chin Academic Building, City University of Hong Kong

Speakers: Prof. Dorian Ho MH (何國鉦教授) , Ms. Fiona Lau (劉映女士) and Mr. Benedict Yuen (袁學謙先生)

Topic: From Content to Career: Creator Economy, Platform Selection and Personal IP創作者經濟、平台選擇與個人IP

Language: Cantonese (廣東話)

This is an excellent opportunity to learn directly from industry experts! Register NOW via: https://www.cityu.edu.hk/com/Public/AppForms/StI_AppForm.aspx?id=1537

Should you have any inquiries, please feel free to reach out to us via email at com@cityu.edu.hk or contact us directly at 3442 8677. We look forward to seeing you there!

Best regards,

Department of Media and Communication

City University of Hong Kong