City University of Hong Kong
CityUHK Announcement Portal (CAP)
City University of Hong Kong
CityUHK Announcement Portal (CAP)

Posting Detail

COM Research Seminar: Communication For Youth, With Youth, and By Youth: Co-Designing Health Messages with Youth to Reduce Vaping Disparities among Sexual and Gender and Minority Youth in the U.S.
(POSTED: 2026-08-26 9:58 AM )
COM Research Seminar: COM Research Seminar: Communication For Youth, With Youth, and By Youth: Co-Designing Health Messages with Youth to Reduce Vaping Disparities among Sexual and Gender and Minority Youth in the U.S. by Professor Andy TAN, Associate Professor at Annenberg School for Communication, University of Pennsylvania, United States. Date & Time: 14 September 2026, 16:00 - 17:30. Venue: Multimedia Laboratory (M5055),5/F, Run Run Shaw Creative Media Centre, please click https://www.cityu.edu.hk/com/Public/AppForms/StI_AppForm.aspx?id=1510 to register for the seminar by 09 September 2026. Language: English. Abstract Sexual and gender minority youth (including lesbian, gay, bisexual, transgender, nonbinary, and queer youth) report higher rates of e-cigarette use than non-SGM youth. In this seminar, I will describe how communication science and participatory co-design principles are integrated to tailor and evaluate the effectiveness of anti-vaping health messages for sexual and gender minority youth. I will share findings from the formative message research using mixed methods, the message co-design process with youth content creators, and results from a randomized controlled trial comparing SGM youth-tailored versus non-tailored health messages. About the speaker: Andy Tan is Associate Professor of Communication at the Annenberg School for Communication. Tan’s research program is aimed at advancing communication science to achieve health equity for all. His work examines the impact of marketing, media, and public health messages on health behaviors and outcomes among diverse populations including young adults, socioeconomically disadvantaged, and lesbian, gay, bisexual, and transgender (LGBT) populations. He conducts community-engaged research involving organizations that serve LGBT communities to design and develop culturally appropriate communication interventions that are informed by persuasion and message effects theories, social determinants of health frameworks, and implementation science. He utilizes mixed-methods research designs, including sequential designs integrating multiple data collection and analytic methods (e.g., social media and news content analysis, qualitative interviews and focus groups, digital photovoice and diaries, online surveys, and randomized experimental designs). The goal of this work is to translate this knowledge into scalable and culturally sensitive communication interventions to alleviate tobacco- and cancer-related health disparities. For enquiries, please call 34428677.
Category:
Research Seminar
Department:
Department of Media and Communication (COM)
Venue:
Multimedia Laboratory (M5055), 5/F Run Run Shaw Creative Media Centre
Start Date:
2026-08-26 00:00
End Date:
2026-09-09 23:55
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