City University of Hong Kong
CityU Announcement Portal (CAP)
City University of Hong Kong
CityU Announcement Portal (CAP)

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COM and SCM joint Distinguished Lecture: Evolution of AI in Screen Culture: From AI Representation to AI Use in Cultural Production by Prof. Dal Yong JIN
(POSTED: 2024-10-14 6:04 PM )
COM Research Seminar: COM and SCM joint Distinguished Lecture: Evolution of AI in Screen Culture: From AI Representation to AI Use in Cultural Production by Prof. Dal Yong JIN, Simon Fraser University. Date & Time: 12 December 2024, 15:00 - 16:30. Venue: Multimedia Laboratory (M5055),5/F, Run Run Shaw Creative Media Centre, please click https://www.cityu.edu.hk/com/Public/AppForms/StI_AppForm.aspx?id=1136 to register for the seminar by 12 Dec 2024. Language: English. Abstract In the early 21st century, AI has become one of the most significant technological breakthroughs in the cultural industries. With the emergence of AI technologies, many cultural creators and cultural industries firms have developed their business strategies in relation to AI in cultural production. In a variety of cultural forms, including films, music, gaming, and animation, cultural creators and cultural industries firms have advanced AI use to produce cultural content since several decades ago, which means that AI is deeply involved in the entire process of cultural production, from the production of cultural content to the consumption of cultural programs. This talk discusses the development and significance of AI from its historical development. It focuses on the convergence of AI and screen culture, highlighting a few major themes and advances, such as representation, actual use of AI, pre-production supported by new AI technologies like ChatGPT, and post-production like CG/VFX. By historicizing the growth of AI related to the major characteristics of the different stages of cultural production in the screen industries, it addresses the continuity and change in cultural creation. In so doing, it critically analyzes the major socio-cultural issues related to AI-embedded cultural production, including cultural creativity and IP right. About the speaker: Dal Yong JIN is a Distinguished SFU Professor at Simon Fraser University. Jin’s major research and teaching interests are on digital platforms and digital games, globalization and media, transnational cultural studies, and the political economy of media and culture. He is the author of numerous books, including Korea’s Online Gaming Empire (MIT Press, 2010), New Korean Wave: Transnational Cultural Power in the Age of Social Media (University of Illinois Press, 2016), Globalization and Media in the Digital Platform Age (Routledge, 2019), Transnational Korean Cinema: Cultural Politics, Film Genres, and Digital Technologies (Rutgers, 2019), Artificial Intelligence in Cultural Production (Routledge, 2021), and Understanding Korean Webtoon Culture: Transmedia Storytelling, Digital Platforms, and Genres (Harvard University Press, 2022). He is the founding book series editor of Routledge Research in Digital Media and Culture in Asia, and he has been directing the Transnational Culture and Digital Technology Lab since summer 2021. DISCUSSANTS: Younghan Cho, Professor of Cultural Studies, Graduate School of International and Area Studies, Hankuk University of. Pei-Sze Chow, Assistant Professor of Digital Culture and New Media, Wee Kim Wee School of Communication and Information, Nanyang Technological University Foreign Studies . For enquiries, please call 34428677.
Category:
Academic Seminar
Department:
Department of Media and Communication (COM)
Venue:
Multimedia Laboratory (M5055),5/F, Run Run Shaw Creative Media Centre
Start Date:
2024-12-12 15:00
End Date:
2024-12-12 16:30
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