Join us for the final masterclass of the 2024/25 academic year with Prof. Esterina Nervino, where we will delve into how luxury brands can maintain their relevance by aligning with contemporary and global values such as sustainability, innovation, and cultural inclusivity.

Through an exploration of the evolving definition of "value" and the integration of AI and green technologies, we will uncover strategies to future-proof luxury in an era characterised by economic uncertainty and shifting consumer expectations.

The masterclass underscores the critical need to redefine "value" in the face of modern global challenges. It provides a roadmap for brands to pivot toward sustainability and innovation, equipping attendees with actionable insights and a forward-thinking international perspective.

Following the masterclass, Prof. Chak Fu Lam, MBA Programme Director, will provide a comprehensive overview of the MBA Programme.

Don’t miss the last session of this unique opportunity for an immersive MBA classroom experience! Attendees interested in applying have the opportunity to secure an exclusive scholarship.

Register Now: https://cityu.qualtrics.com/jfe/form/SV_bxgPWB0X7sI2vj0?Q_CHL