City University of Hong Kong
CityU Announcement Portal (CAP)
City University of Hong Kong
CityU Announcement Portal (CAP)

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CityUHK Distinguished Visiting Professor Lecture: Bridging Theory-, Research- and Practice-Informed Approaches to Communication about Health Equity and Social Policy by Prof Jeff Niederdeppe
(POSTED: 2025-01-10 11:06 AM )
COM Research Seminar CityUHK Distinguished Visiting Professor Lecture: Bridging Theory-, Research- and Practice-Informed Approaches to Communication about Health Equity and Social Policy by Prof Jeff Niederdeppe, Senior Associate Dean of Faculty Development in the Jeb E. Brooks School of Public Policy, Liberty Hyde Bailey Professor of Communication,Cornell University. Date & Time: 10 February 2025, 16:00 - 17:30. Venue: LI-1507, Li Dak Sum Yip Yio Chin Academic Building, please click https://www.cityu.edu.hk/com/Public/AppForms/StI_AppForm.aspx?id=1178 to register for the seminar by 10 Feb 2025. Language: English. Abstract Communication theory, applied messaging research across several disciplines, and practitioner-focused messaging guides each purport to offer concrete guidance on effective strategies to communicate about health equity and social policy. Unfortunately, these three inputs have occurred in siloes, have largely not been in conversation with one another, and thus have failed to produce rigorous and replicable evidence on communication strategies to advance evidence-based social policies that work toward health equity. This talk seeks to integrate these diverse sources of knowledge by summarizing a program of research that has tested the impact of messaging strategies informed by a combination of these sources of knowledge and experience. I will also describe how the interdisciplinary and multi-methodological Collaborative on Media and Messing for Health and Social Policy (commhsp.org) integrates streams of knowledge from media tracking, message testing, and research-practice partnerships to address timely research questions with rapid responsivity. About the speaker: Professor Jeff Niederdeppe, an ICA Fellow, is the Senior Associate Dean of Faculty Development at the Jeb E. Brooks School of Public Policy and Liberty Hyde Bailey Professor of Communication at Cornell University. He leads Cornell's Health Communication Research Initiative (HCRI) and co-directs both the Collaborative on Media and Messaging for Health and Social Policy (COMM-HSP) and the Cornell Center for Health Equity (CCHEq). Ranked as a Top 1% Scientist in Public Health by Stanford University, he has published significant numbers of peer-reviewed articles across various disciplines. He is the recipient of many academic awards, including being elected an ICA Fellow in 2022, receiving the Research and Extension Award from Cornell’s CALS in 2019, the Early Career Award from the American Public Health Association in 2016, and the Lewis Donohew Outstanding Scholar in Health Communication Award in 2014. He serves on the editorial boards of seven journals in communication and public health. For enquiries, please call 34428677.
Category:
Academic Seminar
Department:
Department of Media and Communication (COM)
Venue:
LI-1507, Li Dak Sum Yip Yio Chin Academic Building
Start Date:
2025-02-10 16:00
End Date:
2025-02-10 17:30
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