City University of Hong Kong
CityUHK Announcement Portal (CAP)
City University of Hong Kong
CityUHK Announcement Portal (CAP)

Posting Detail

COM Research Seminar: Reclaiming Storytelling as Codesign, Participatory Research Methods in Communication Studies by Dr. Jenny Zhengye HOU
(POSTED: 2026-05-05 10:38 AM )
COM Research Seminar: COM Research Seminar: Reclaiming Storytelling as Codesign, Participatory Research Methods in Communication Studies by Dr. Jenny Zhengye HOU, Queensland University of Technology, Australia. Date & Time: 13 May 2026, 10:30 - 12:00. Venue: Multimedia Laboratory (M5055),5/F, Run Run Shaw Creative Media Centre, please click https://www.cityu.edu.hk/com/Public/AppForms/StI_AppForm.aspx?id=1457 to register for the seminar by 13 May 2026. Language: English. Abstract: Storytelling has long prevailed as a communication strategy and persuasive device. Yet its potential as a rigorous methodology for integrating diverse and marginalised voices into knowledge co-production remains under-explored. This talk reclaims storytelling not as technique, but as methodology: a systematic and reflexive approach to generating dynamic accounts of lived experience grounded in constructivist epistemology, participatory praxis, and intersectional analyses of power. Drawing on a critical review of multidisciplinary scholarship that has actively employed storytelling, this study articulates a four-stage methodological framework—design, conduct, sensemaking, and curation—each embedded with ethical consideration and relational accountability. Using an empirical case to demonstrate its application, the study reveals both the transformative potential and the structural tensions of storytelling as methods. By repositioning storytelling as an epistemic intervention rather than a representational tool, this work advocates a shift from extractive research toward co-creative, emancipatory knowledge co-production, and ultimately, advancing the broader pursuit of epistemic justice. About the speaker: Jenny Zhengye Hou (PhD, University of Queensland) is Associate Professor of Strategic Communication at Queensland University of Technology, Australia. Anchored in an interdisciplinary and socially engaged approach, Dr Hou advances communication scholarship and practice oriented toward public interest and social impact across diverse contexts, ranging from health promotion, disaster risk reduction, food sustainability, to accessible transport. Her work has attracted competitive funding from leading national and international bodies including the European Commission, Gilead Science (USA), and multiple Australian and Queensland Government funding schemes (e.g., CRC, QRRRF). She has received numerous prestigious awards including the Arthur W. Page Center Legacy Scholar Grant (2019, 2021), the International Environmental Communication Association Award for ‘Conviviality and Community Engagement’ (2025), the IGEM International Women’s Day Award for Excellence in Disaster Management Research (2025), the Resilient Australia National Research for Impact Award – Highly Commended (2025), and the Public Relations Inquiry L’Etang-Pieczka Award (2025). For enquiries, please call 34428677.
Category:
Academic Seminar
Department:
Department of Media and Communication (COM)
Venue:
Multimedia Laboratory (M5055), 5/F, Run Run Shaw Creative Media Centre
Start Date:
2026-05-13 10:30
End Date:
2026-05-13 12:00
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